Ricardo Soria has been a creative professional for over ten years, working as a graphic designer, illustrator, business owner and event director. He is the owner of TRVRS Outdoors, a reputable outdoor hiking and trail running community brand in Southern California.

In the event space, he is responsible for establishing "The Fool's Traverse", a challenging endurance event created to promote a safer hiking experience while raising awareness for outdoor stewardship throughout Southern California's public land. Each year, the event hosts hundreds of participants from all over the west coast and helps local nonprofits in their efforts of restoring trails throughout the San Gabriel mountains.

All of this would not be possible without his experience as a graphic designer and illustrator. Working as a freelance designer and ecommerce marketer has allowed him to focus heavily on developing his strengths as an artist while catering to the scope of many different clients on multiple platforms.

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